...It Probably Is. (Deceptive marketing of health plans)
It's bound to happen when rates go up. Unscrupulous sales agents or insurance plans are going to reach out to you with an offer for coverage that, to the untrained eye or ear, sounds similar but is way cheaper. To someone struggling to afford yet another round of large rate increases, it sounds like the solution they desperately need.
Let's start by talking about what most would agree you should be looking for in health insurance, a Major Medical policy. In addition to covering more routine health care needs (subject to cost sharing), the most important job of Major Medical insurance is to make sure you are protected in the event of a major health event which could cost tens of thousands (or even hundreds of thousands or more) to treat or cure.
Unfortunately, individual Major Medical insurance has gone up significantly since Obamacare implementation in 2014. Now health plans must accept everyone regardless of health history during annual open enrollment. While this change was cheered nearly universally, it came with a price tag, as it has certainly raised the average annual cost of care per member. In addition, Obamacare mandates a number of costly additional benefits. Together, these factors have increased pricing significantly.
With these kinds of increases, Americans on a budget have been searching for somewhere to turn to get a plan they can better afford. Enter Short Term and Defined Benefit plans. To the average consumer, both of these plans may sound similar to Major Medical insurance at first glance - and they are significantly less expensive. Unfortunately, neither of these are a reasonable substitute for a Major Medical policy.
Short Term health plans are designed to do what their name implies - fill a coverage gap between two Major Medical plans. They are considerably less expensive because they don't cover pre-existing conditions, and the insurance company can gamble that they won't be in force long enough to cover a new health condition that might arise.
Defined Benefit plans typically pay a schedule of benefits for specified health treatments or conditions. While such coverage is better than no coverage at all, it would likely be woefully inadequate to cover a major health event - which is the most important reason to buy health coverage in the first place.
Neither Short Term or Defined Benefit plans comply with the coverage requirements of Obamacare. They will not necessarily cover all the essential health services that Major Medical insurance covers. And since they are not qualified plans under Obamacare, they do not protect you against paying a tax penalty for being uninsured.
Unfortunately, this author has spoken with consumers who have been deceived by advertising for both Short Term and Defined Benefit plans, thinking they had found a plan that would provide them the coverage they needed at a better price. In one case, an uninsured consumer had just had a surgery and purchased coverage from a convincing telemarketer, unknowingly buying a Short Term policy thinking it would cover her follow-up care, only to find out later that her policy did not cover pre-existing conditions.
Let's face it: Major Medical insurance is plain expensive. It is natural that consumers are going to look around trying to find a more affordable option. But know this: There are currently only three organizations offering individual Major Medical insurance in northern Minnesota: Blue Cross, Health Partners and Medica. If you live around here and are being offered an individual or family plan from someone else, it's not Major Medical insurance; it must be something else. And, unfortunately, if it sounds to good to be true... it probably is.
About the Author
Agent Ken Cobb
Ken is the owner and principal agent at Pine Country Insurance in Bemidji. Active in the insurance industry since 2000,Ken uses his years of personal insurance knowledge and experience to assist clients in customizing insurance coverage to fit their needs. Ken considers himself a "farmer" rather than a "hunter"; rather than focusing on writing a lot of new policies as quickly as possible, he works on cultivating long term relationships based on trust with his clients. When writing new policies and meeting for annual reviews, Ken spends time with his clients explaining and helping them understand their insurance, and he is also pleased to share his knowledge with his blogging audience as well.
Ken Cobb is owner of Pine Country Insurance and has been active in the insurance industry for over 15 years. Meet Ken.
Coverage descriptions found in this blog are summaries provided for general educational purposes and cannot fully detail the terms, conditions, limitations or exclusions of a specific insurance policy. Please read your policy carefully.